July 25th, 2012
Where Even Sausage Rings Are Put on the Chopping Block
By JERÉ LONGMAN
New York Times
When London was awarded the 2012 Summer Games, Dennis Spurr got into the spirit at his butcher shop. He put a sign outside, featuring the five Olympic rings made of sausages.
Eventually, the Olympic marketing police showed up. Remove the sign, Spurr was told. His store in Weymouth, England, where sailing will be held, was not an official sponsor. A law governing the use of Olympic words and images was being violated. He faced a fine up to $30,000 for referring to the Games using kielbasa, blood pudding or any of the more adventurous organ meats.
The sign came down. Then another one went up, featuring five squares made of sausages. The Olympic brand police came back. More legal action was threatened.