July 24th, 2012
School Bus Advertising Unhealthy for Children
Yale Rudd Center for Food Policy and Obesity
Several states have considered allowing advertisements on school buses in an effort to raise revenue for distressed public school districts. Unhindered advertisements on buses may result in children being exposed to advertising that undermines public health or encourages unhealthy behaviors, according to a paper recently published in the American Journal of Public Health.
School districts should be aware of First Amendment case law related to government property so they can enact policies to prohibit advertising that is inappropriate for a school setting.
“By enacting and enforcing such policies, school officials can maintain control over the speech permitted on school property, including buses, to protect children while in their care,” said author Jennifer Pomeranz, JD, MPH, Director of Legal Initiatives at the Rudd Center.