July 26th, 2012
Olympics attacked for fast food and fizzy drink links
By Rebecca Smithers
Health campaigners are urging the International Olympic Committee (IOC) to ban junk food and fizzy drink brands from future sporting sponsorship deals in a critical new report which says the committee has squandered the chance to create a positive health legacy from the London 2012 Games.
The Obesity Games report, published by The Childrens’ Food Campaign (CFC), found that corporate sponsorship accounts for less than 10% of the total funding for the London 2012 Games, while fast food sponsors contribute only about 2% of the IOC income. Yet the major sponsors Coca-Cola, McDonald’s and Cadbury are given an unrivalled platform to promote their unhealthy brands and products, it says.
The CFC is calling for the IOC to help tackle rising obesity levels by setting conditions on promoting healthy eating in their sponsorship deals and for junk food brands to be excluded.