July 26th, 2012

NBC Claims $1B in Olympic Ad Sales

Broadcasting & Cable

NBCUniversal says it has sold more than $1 billion in national television and digital advertising on the Olympic Games, which begin Friday in London.

The total is $150 million more than NBCU racked up for its coverage of the 2008 Olympics. But, as NBCU officials recently confirmed, that despite the added advertising green sales they don’t expect gold in the form of a profit from the London Games.

TV ad sales are about $950 million, up $100 million from 2008, when the Summer Games were held in Beijing, NBCU said. The TV total includes NBC, NBC Sports Network, MSNBC, CNBC, Bravo, Telemundo, two specialty channels and a 3D channel.

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