July 11th, 2012
NBC and Facebook to Announce Olympics Partnership
By Brian Stelter
New York Times
Users of Facebook, later this summer, will be reminded about NBC’s coverage of the Olympic Games in London. And viewers of NBC’s coverage, at the same time, will be nudged to talk about the Games on Facebook.
The virtuous circle is part of a collaboration, to be announced Wednesday, between NBCUniversal’s NBC Olympics division and Facebook, the social networking Web site.
Data from Facebook will inform television coverage on NBC and on the other channels that will carry portions of the Summer Games starting on July 27. The specific uses will vary, but there will be a “Facebook Talk Meter” occasionally shown on TV to reflect what is being said online.
“We know that a social conversation will surround the Olympics,” said Gary Zenkel, the president of NBC Olympics. The work with Facebook, he added, is part of the division’s plan to listen and to talk back.