July 31st, 2012
Mayor Bloomberg's infant formula plan aimed at promoting breast-feeding in NYC hospitals
First he took on big servings of soda. Next on Mayor Michael Bloomberg’s agenda is infant formula.
Going into effect on September 3, New York City’s mayor will implement his voluntary Latch On NYC initiative in which infant formula will be kept locked away at hospitals to encourage breast-feeding for new mothers.
Under the new program, reported by the New York Post, mothers who insist on bottle-feeding will still be able to do so, but nurses would have to sign out the baby formula, which would always be on hand for mothers who have difficulty breast-feeding.
The Post reports that 27 of the city’s 40 hospitals have also agreed to eliminate gift bag giveaways of infant formula and other free items like lanyards or mugs with formula-company logos.