July 16th, 2012
City hires advertising consultant
By John Byrne
Mayor Rahm Emanuel banked on raising $25 million this year by letting companies advertise on city assets. Now with the year half over, his administration has hired a consultant to help city officials figure out how to make that happen.
Converge Media, a Chicago-based company run by former Tribune and Sun-Times executive John Martin, will be paid $144,000 during the next year to “act as a consultant to the city’s municipal marketing initiative,” according to the city’s procurement website.
Emanuel’s administration has not signed any agreements this year for companies to slap their names on city property, other than a pact with Pfizer to allow the drug company to market its products in advertisements on a pickup truck it donated to clean snow from the bicycle lanes Emanuel has been setting up on city streets.