July 9th, 2012
Are junk food brands fit to sponsor the Olympics?
By Sarah O'Carroll
THE International Olympic Committee is questioning the sponsorship of brands like McDonald’s.
Weighing up the financial support of these sponsors versus public health interests has been a “difficult decision” for the Committee, amid growing concerns about the global obesity crisis.
In an interview with the UK’s Financial Times, the International Olympic Committee (IOC) president Jacques Rogge said global obesity concerns had put a “question mark” over the sponsorship of the Olympics by high-calorie brands such as McDonald’s and Coca-Cola.
“For those companies, we’ve said to them: ‘Listen, there is an issue in terms of the growing trend on obesity, what are you going to do about that?’” Mr Rogge told the Financial Times.