July 16th, 2012
Ads for Skyy Vodka Come to TV
By Stuart Elliott
New York Times
When it comes to liquor brands arriving on television to advertise, the sky, it seems, is the limit – particularly now that Skyy vodka is joining their ranks.
Skyy, sold by the Campari America unit of Davide Campari-Milano and Grouppo Campari, is to start running its first commercial on Monday. Until now, the brand’s ads have appeared in print and online.
The commercial is to appear on cable channels like Bravo, Comedy Central, E!, ESPN, ESPN2 and TBS. Plans also call for the spot to run on Web sites that include Facebook, Hulu and YouTube.
Campari America is also looking into running the commercial during “Saturday Night Live” on NBC.
Other distilled spirits that have come onto TV recently include Hornitos, Jägermeister, Maker’s Mark, Pucker, Sailor Jerry rum, Skinnygirl and another Campari America brand, Wild Turkey. They have joined a lengthy list of liquor brands using television, including vodkas like Absolut, Grey Goose, Ketel One and Smirnoff.