July 30th, 2012
AAP Resolution On "Freebies" Not Among Top Ten
By Heidi Green
July, 2012, Massachusetts became the second state to ensure that families in its hospitals and birthing centers would not be inundated with formula marketing bags. But Massachusetts is not alone in its efforts to restrict formula marketing. November, 2011, Laura Sinai, MD filed a resolution—Divesting from Formula Marketing in Pediatric Practice—calling upon the American Academy of Pediatrics (AAP) to “advise pediatricians not to provide formula company gift bags, coupons, and industry-authored handouts to the parents of newborns and infants in office and clinic settings.” During the March, 2012 AAP Annual Leadership Forum, the resolution was “adopted as amended,” but because the non-binding resolution was not among the AAP’s “top ten” resolutions, no further action will be taken. It’s now up to the resolution’s author and sponsors (AAP Section on Breastfeeding and 13 AAP Chapters) to decide how to best achieve their objective.