June 5th, 2012
Will MBTA Sell Naming Rights To Stations To Raise Ad Revenue?
By Lisa van der Pool
Charlie has been getting the cold shoulder from Madison Avenue lately.
The MBTA’s advertising revenue has not bounced back to pre-recession levels, despite high hopes that splashy new ad vehicles like “wrapped” Red Line trains would bring in thousands in extra revenue, helping the MBTA to chip away at a projected $161 million deficit for the fiscal year beginning in July.
Advertising revenue for the MBTA’s 2012 fiscal year is projected to be around $12 million, down from more than $15 million for fiscal year 2009, according to the MBTA.