June 14th, 2012
This rest area brought to you by the makers of … Charmin?
By WILLIAM PETROSKI
Des Moines Register
Motorists pulling into Iowa’s 40 interstate highway rest areas may soon be greeted by signs welcoming them on behalf of a major corporate advertiser.
Just as baseball and football stadiums are selling corporate naming rights, the Iowa Department of Transportation has decided to seek competitive bids on sponsorship rights for its rest areas, which host 16 million visitors annually.
“This will help defray some of our expenses. Every little bit helps,” said Iowa DOT Director Paul Trombino III. He noted the state transportation agency now spends about $3.7 million annually to operate Iowa’s interstate rest area system.