June 4th, 2012

The Lash Stand

By Jessica Seigel
AdWeek

The Very Famous Pop Diva insisted that her magazine headshots were absolutely not retouched. That straight white smile? Hers. That luminous skin? Hers. The big beautiful eyes? Hers, all hers, the singer declared, maintaining her Photoshop innocence with the indignity once reserved for chaste women accused of wanton living.

Sitting at home on her couch, Helene DeLillo laughed out loud when she happened across this diva’s protestations on television. A master retoucher and Adobe-recognized guru, DeLillo knows what agents, publicists and agencies so often hide from the talent in order to protect egos and plausible deniability in the culture wars over increasingly aggressive digital post-production.

“There’s always something to fix—always, always” says DeLillo, who fixed the singer’s photos by filling in a chipped tooth, spot erasing her blemishes and extending her eyelashes. “Every single company is retouching, even if they say they’re not,” she says.

Read more: http://www.adweek.com/news/press/lash-stand-140785

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