June 25th, 2012

Plan to sell school naming rights in Newton hits a snag

By Deirdre Fernandes

The state inspector general’s recent recommendation that Newton seek bids for a school naming-rights campaign appears to have stalled the fund-raising effort.

City officials said there are no immediate plans to request bids from organizations interested in running a naming-rights campaign. And as both the Board of Aldermen and School Committee calendars slow down for the summer, the issue is unlikely to be taken up for weeks.

“We’re in the early stages of how a naming campaign would work,” said Mayor Setti Warren, who has supported the concept. “There’s no plan to put anything out to bid.”

Even the School Committee, which has backed the naming-rights campaign and signed a memorandum of understanding with the Newton Schools Foundation to manage the effort, is taking a slower approach.



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