June 11th, 2012
NYC Parks Seek Corporate Sponsors
By Kathleen Horan
Move over Citi Field, here comes Acme Courts and Widget Dog Run. For the first time, New York City is selling naming rights to sponsor locations in its parks. The cash-strapped city is hoping to raise $5 million dollars a year by recruiting sponsors for its basketball courts and dog runs
Parks Commissioner Adrian Benepe said the plan is a creative way to find money and avoid the more dire prospect of layoffs. He also believes it’s a great opportunity for companies.
They can affiliate themselves with a really great product, which is New York City parks, and by the way, help make sure that the parks stay well served and well serviced and well visited,” he explained.