June 6th, 2012
Nestle Opens Clinical Development Unit To Back Health Claims
By Emma Thomasson, Reuters
Nestle opened a new clinical development unit on Wednesday to conduct trials into nutrition for both sick and healthy people, as the food industry comes under pressure to back up health claims for its products with scientific research.
Regulators are cracking down on health claims on food, which can be a powerful marketing tool and allow firms to charge more for products with apparent nutritional enhancements.
“Our clinical development work ultimately provides the scientific evidence as to whether our ingredients, new products and reformulations are effective in delivering consumer benefits,” Nestle technology chief Werner Bauer told a news conference.
“We are not trying to copy pharma here. We are extending the range and the role of food into the next century.”