June 12th, 2012
‘Let’s Move’ anti-obesity marketing firm now pushing sugary drinks on teens
By Caroline May
The Daily Caller
The marketing agency that worked on first lady Michelle Obama’s “Let’s Move” campaign to combat childhood obesity is now pushing a sugary drink on teens.
SS+K, boasts on its website that “we worked with Michelle Obama and her childhood obesity initiative, helping guide the research, shape the initiative and we gave it its name and identity.”
In late May, Kraft announced that it had partnered with SS+K to promote its new, sugary “Capri Sun Big Pouch.”
The new, limited-time “Capri Sun Big Pouch” product contains 33 grams of sugar and is meant for teens ages 14-17, Bridget MacConnell, senior manager of corporate affairs at Kraft Foods, told The Daily Caller.