June 6th, 2012
FTC Chair Praises Disney for Food Marketing Move
By John Eggerton
Broadcasting & Cable
Federal Trade Commission Chairman Jon Leibowitz applauded Disney Tuesday for its announcement of new nutrition guidelines for food marketing to kids.
“Regardless of the cause of the childhood obesity epidemic, all of us need to be a part of the solution,” said Leibowitz, who has encouraged industry self-regulation. “Since 2005, the Federal Trade Commission has called on the media to take a more active role in promoting healthier food choices for our children. With its announcement today, Disney demonstrates that it continues to be a leader among media companies in the effort to combat childhood obesity. We hope that other media companies will follow Disney’s example.”