June 8th, 2012

Former Coke executive slams ‘share of stomach’ marketing campaign

By N.C. Aizenman
The Washington Post

Todd Putman stepped up to a podium Thursday ready to break with his past.

Stretched before him was a ballroom full of public health officials and community activists, gathered in Washington for a “National Soda Summit” on how to loosen the soda industry’s grip on the American appetite.

The conference marked the latest salvo in a barrage of recent attacks on makers of unhealthy food and beverages, especially sodas.

New York Mayor Michael R. Bloomberg (I) has announced plans to ban super-size sodas from his city’s restaurants, movie theaters, sports arenas and bodegas. Disney will no longer run junk-food ads with its children’s programming. First lady Michelle Obama’s book about the White House vegetable garden, released Tuesday, notes that the only drinks offered during family meals at home are milk and water.

Read more: http://www.washingtonpost.com/national/health-science/former-coke-executive-slams-share-of-stomach-marketing-campaign/2012/06/07/gJQAKwgKMV_story.html?hpid=z4


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