June 13th, 2012

Ford Key-Free Technology Can Unlock Your Car and Sign You Into Facebook

By Rupal Parekh
Advertising Age

Between work and personal emails, bank accounts and social networks such as Facebook, Twitter and Pinterest, it’s not uncommon to have as many as a dozen different sites you log onto and off of throughout the day. Having to remember various passwords leads to log-in fatigue, which is what Ford Europe is trying to cure with a new consumer technology it’s making available.

With a new app developed by Ogilvy, Paris, Ford is applying technology inspired by its key-free system—whereby certain Ford models automatically unlock when an owner comes in close proximity to his/her car, and locks when he/she walks away—to consumers’ digital lives. The technology works on MacOS computers with Google Chrome and Bluetooth mobile devices.

Here’s what happens: When you come close to your computer with your mobile device, it will automatically log you into your accounts; once you walk away, it will log you out. It’s hands-free, and is meant to work whether you take your phone out and leave it on your desk, or in your pocket.

Read more: http://adage.com/article/digital/ford-technology-unlock-car-sign-facebook/235327/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+AdvertisingAge%2FLatestNews+%28Advertising+Age+-+Latest+News%29&utm_content=Google+Reader

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