June 12th, 2012
Facebook Tries to Prove Ads Work
By Tanzina Vega
The New York Times
After taking a beating during its initial public offering over questions about whether its ad-focused business model is solid enough for the company to succeed on a $100 billion scale, Facebook is in a hurry to offer up new data to prove that its ads do, in fact, work.
The research, conducted by comScore, is meant to show advertisers that the social media platform can have a direct influence on product sales.