June 11th, 2012
Children Now Asks FCC to Put Teeth in Tentative Kids Ad Conclusions
By John Eggerton
Representatives of Kids advocacy group Children Now met with a top aide to Federal Communications Commission chairman Julius Genachowski and others this week to press the commission to take a stand against imbedded advertising and product placement in children’s programming.
According to an ex parte filing by the group, Jeff McIntyre, director of national media policy for Children Now, and their attorneys met with Genachowski senior counselor Josh Gottheimer and several bureau staffers.
In addition to asking them to explicitly ban interactive kids advertising, they also said the FCC should “carefully review whether broadcast licensees and cable operators are complying with the requirements of the Children’s Television Act” in terms of commercial limits (cable) and educational programming (broadcast TV).