May 7th, 2012

Why It's Important for Us to Strictly Police Our Own Digital Efforts

By Nancy Hill

As we all know, the government has taken an interest in protecting consumer privacy as it relates to advertising, and as an industry, we’ve had some successes via the Digital Advertising Alliance.

The DAA—a consortium of which the American Association of Advertising Agencies, the Association of National Advertisers, the Interactive Advertising Bureau and the Direct Marketing Association are founding members—unveiled in late 2010 the Self-Regulatory Program for Online Behavioral Advertising, or interest-based advertising. The White House has endorsed this directive.

It is far too early to pat ourselves on the back, however. Many organizations remain conspicuously absent from our effort, and I cannot stress enough that this is no time for complacency.

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