May 1st, 2012

UK doctors criticize McDonalds’ Olympic sponsorship, say ads could worsen obesity epidemic

By Associated Press
Washington Post

McDonald’s is a sponsor for the London Olympics — and a British doctors’ group says that’s sending the wrong message in a country with ballooning obesity.

Big Macs, fries and milkshakes will be part of McDonald’s exclusively branded menu at the Olympics and the fast-food giant will soon be opening its largest franchise in the world, a two-story cathedral-like restaurant that seats 1,500 customers, at London’s Olympic Park. McDonald’s will be the only restauranteur allowed to sell brand-name food at the games and there will also be a separate McDonald’s within the athletes’ village — in addition to three others at the Olympic Park.

Alongside McDonald’s, Coca-Cola has the exclusive right to sell non-alcoholic drinks at Olympic venues. Heineken has been named the games’ official beer.

Read more: http://www.washingtonpost.com/sports/uk-doctors-criticize-mcdonalds-olympic-sponsorship-say-ads-could-worsen-obesity-epidemic/2012/05/01/gIQA9i4UtT_story.html

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