May 4th, 2012

Tumblr starts selling ads — but not all advertisers welcome

By Jennifer Van Grove
Venture Beat

More than five years, $125 million in funding, 55 million users, and 22 billion blog posts later, trendy blogging platform Tumblr is finally getting serious about making money — just on its own terms.

The New York-based company announced Wednesday two advertising products available to sponsors for a minimum $25,000 package commitment. Approved — and that’s a key detail — advertisers and media companies can pay for content placement and account exposure through Tumblr Radar and Tumblr Spotlight.

With Radar, sponsors are featured through the company’s curation engine that spotlights top and interesting posts on the network in the right-hand margin of members’ dashboard. Radar pushes 120 million impressions per day, according to Tumblr.

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