May 7th, 2012
The Outsourced Life
By ARLIE RUSSELL HOCHSCHILD
The New York Times
IN the sprawling outskirts of San Jose, Calif., I find myself at the apartment door of Katherine Ziegler, a psychologist and wantologist. Could it be, I wonder, that there is such a thing as a wantologist, someone we can hire to figure out what we want? Have I arrived at some final telling moment in my research on outsourcing intimate parts of our lives, or at the absurdist edge of the market frontier?
A willowy woman of 55, Ms. Ziegler beckons me in. A framed Ph.D. degree in psychology from the University of Illinois hangs on the wall, along with an intricate handmade quilt and a collage of images clipped from magazines — the back of a child’s head, a gnarled tree, a wandering cat — an odd assemblage that invites one to search for a connecting thread.
After a 20-year career as a psychologist, Ms. Ziegler expanded her practice to include executive coaching, life coaching and wantology. Originally intended to help business managers make purchasing decisions, wantology is the brainchild of Kevin Kreitman, an industrial engineer who set up a two-day class to train life coaches to apply this method to individuals in private life. Ms. Ziegler took the course and was promptly certified in the new field.