May 21st, 2012

Spotlight on name campaign

By Deirdre Fernandes
Boston Globe

The Newton Schools Foundation’s ambitious proposal to raise as much as $6 million for educational technology by selling naming rights to high school spaces will be in the spotlight this week as the city’s aldermen start considering the plan.

But the proposal is also drawing attention from other school foundations, who want to see how Newton addresses some of the thornier issues tied to fund-raising for public education.

“It will be an interesting situation to watch in Newton,” said Lisa Boehm, vice president for communications and marketing with the Lexington Education Foundation.

Read more: http://www.boston.com/news/local/massachusetts/articles/2012/05/20/newton_school_naming_rights_campaign_in_spotlight/

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