May 11th, 2012

Some Hospitals Will Curb Samples of Baby Formula

The New York Times

It is part of the modern maternity experience: the pink or blue knit caps, the identity bracelet, the impossibly tiny jumpers, and not least, the goody bag filled with infant formula.

But that is about to change for many of the 125,000 babies born in New York City each year.

The New York City health department began a campaign on Wednesday to encourage hospitals to stop handing out that free formula, as a way, officials said, of encouraging more mothers to breast-feed.

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