May 17th, 2012
Skechers agrees to $40 million settlement for claims about shoes’ benefits
By Dina ElBoghdady
The Washington Post
Skechers agreed to pay $40 million to settle charges that it made unfounded claims about the benefits of its toning shoes by asserting that they help people lose weight, tone lower body muscles and even combat heart disease.
In a complaint filed Wednesday in federal court, the Federal Trade Commission said Skechers hyped advertising for its Shape-ups line with unsubstantiated tag lines such as “Get in Shape Without Setting Foot in a Gym.” The company also failed to disclose that a chiropractor featured in one of its ads is married to a Skechers marketing executive and was paid to conduct studies on the shoes’ performance.