May 9th, 2012

Public Health Activists Seek FTC Investigation of Gatorade TV Ad

By John Eggerton
Broadcasting & Cable

A group of public health activists have filed a complaint with the Federal Trade Commission suggesting that, in the case of a Gatorade TV commercial getting a lot of play this NBA playoff season, it’s not such a good thing to “be Like Mike.”

In a letter to the FTC commissioners dated Tuesday (May 8), the Yale U Rudd Center, Center for Science in Public Interest and the Public Health Advocacy Institute at Northeastern University School of Law (together, the Public Health Advocacy Institute) asked the FTC to investigate PepsiCo’s ad , which features a stomach flu-stricken Michael Jordan apparently getting some help from a cup of Gatorade in his effort to play through the illness and help his team secure a win in game five (the “Flu” game) of the 1997 NBA finals (the Bulls won in six).

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