May 3rd, 2012

Pepsi Partners With Michael Jackson's Estate

By Associated Press

PepsiCo Inc. is going on a reunion tour with The King of Pop.

The Purchase, N.Y.-based company on Thursday announced a deal with the estate of Michael Jackson to use the late pop star’s image for its new global marketing push. The nature of the promotion will vary by country, but will include a TV ad, special edition cans bearing Jackson’s image and chances to download remixes of some of Jackson’s most famous songs.

Pepsi, which first partnered with Jackson in 1983, didn’t disclose the terms of its deal with the singer’s estate.

Read more: http://professional.wsj.com/article/SB10001424052702304746604577381792902984470.html

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