May 7th, 2012

Naming rights campaign sparks series of questions

By Deirdre Fernandes
Boston Globe

Newton aldermen need more information before they authorize a revolving account for money raised through a naming rights campaign proposed by the Newton Schools Foundation, a board member asserted last week.

Alderwoman Amy Mah Sangiolo, whose committee will review the proposal later this month, sent city officials a list of questions on topics ranging from the city’s educational needs to the costs of fund-raising.

“The issues I raise are not necessarily my issues,” Sangiolo said in an e-mail to the Globe. “Those are the issues I have heard from the public and my colleagues on the board.”

The foundation has proposed selling the naming rights to auditoriums, laboratories, athletic fields, and art studios at the city’s two high schools to local businesses, alumni, and families. Foundation representatives hope to launch the campaign in the fall and raise between $3 million and $6 million in three years for school technology.

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