May 22nd, 2012

Judge Says Pom Wonderful’s Advertising Is Misleading

By Stephanie Strom
The New York Times

Pomegranate juice lost a little of its pizazz on Monday when Pom Wonderful, the company that made it a best seller on grocery store shelves, was ordered to dial down its claims about the extent of the health benefits its product bestows.

An administrative law judge issued a cease-and-desist order after determining that the company had insufficient evidence to support claims that its juice reduced the risks of heart disease, prostate cancer and impotence.

The order will remain in effect for the next 20 years. It was issued after an Federal Trade Commission complaint two years ago, contending that Pom Wonderful had engaged in false and misleading advertising.

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