May 25th, 2012

Cook County looks at naming rights to raise money

By John Byrne and Hal Dardick
Chicago Tribune

Cash-strapped Cook County government and the more financially sound Forest Preserve District are looking to bring in corporate cash by selling naming rights, sponsorships and concessions.

All of those, plus more mundane ideas such as advertising on county web sites or placing vending machines in public spaces, are mentioned in a new county request for comprehensive marketing proposals from private firms.

“Clearly we’re in a time of budgetary challenges and it’s our responsibility to look at all potential revenue streams available to the county,” County Board President Toni Preckwinkle said in a statement. “But the ultimate determination of which assets to market, and how, will rest on whether the sponsorship is suitable and compatible with our mission to serve the public interest. That’s first and foremost.”

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