May 10th, 2012

City tells Miami Heat to remove tire ads wrapped on palm trees at arena

Miami Herald

The Miami Heat must have missed the news: The Miami Commission killed a measure two weeks ago that could have allowed advertising banners to be placed on trees.

That didn’t stop the team from wrapping the trunks of 16 royal palms in front of the publicly owned AmericanAirlines Arena on Biscayne Boulevard with ads for Kumho tires. City officials say the ads are illegal.

On Wednesday, just before game five of the Heat’s first-round playoff series with the New York Knicks, code enforcement officers ordered the team to take down the white banners, which carry the slogan “DRIVE to the CHAMPIONSHIP’’ printed sideways above the image of a car tire and a Heat flaming-basketball logo.

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