April 2nd, 2012
Wizards To Sell Naming Rights On Jerseys To Nicorette
By Mike Prada
In a move that will make the Washington Wizards pioneers in the American sports world, the franchise has decided to sell the naming rights on their jerseys to Nicorette, sources involved with the franchise and the company tell Bullets Forever. The above image, obtained by Bullets Forever on Saturday, is a prototype of the new uniforms, which are expected to be finalized by the start of the 2012-13 season.
Wizards owner Ted Leonsis has always been at the forefront of new ideas, and has decided to follow through with the measure to help create another revenue stream with the franchise. While Leonsis just authorized a uniform change last season, sources tell Bullets Forever that he was so inspired by interim coach Randy Wittman’s smoking analogies that he wanted to provide the players a constant reminder of the habits they intend to break.