April 9th, 2012
Why Joe Camel and youth-targeted tobacco ads should be banned
By Jeffrey Kreisberg
Culture Map Austin
Since the release of the Surgeon General’s Report on smoking and health in 1964, the rate of cigarette smoking among adults has dropped by about 50 percent. Since the 90s, however, smoking has increased among adolescents and young adults thanks to cigarette advertising specifically targeted to them. Although only two percent of smokers are teenagers, the tobacco companies spend 50 percent of their advertising money targeting these young consumers.
In response to this outrageous behavior on the part of tobacco companies, the Centers for Disease Control and Prevention have initiated a comprehensive national anti-tobacco effort.