April 23rd, 2012

When a Sugar High Isn’t Enough

By David Segal
The New York Times

YOU want a trip to Kellogg — the birthplace of Honey Smacks, Apple Jacks and countless other sugar-slathered classics — to feel like a visit to Willy Wonka’s chocolate factory. But the company’s Institute for Food and Nutrition Research just won’t play along.

You’re not greeted at the door by a grinning man in a purple velvet jacket, but by food scientists in lab coats. And instead of presenting a golden ticket from a candy bar, you hand over a consent form on which you promise to surrender any recording devices and to stick with your chaperones.

This is actually the second sign that the tour will lack both whimsy and spontaneous musical numbers. The first is the building itself, nearly 400,000 square feet of sleek and mirthless red brick and tinted windows, an office that could have been plucked from any industrial park in the country. “Nothing to see here,” the exterior says. “Keep moving, thank you.”

Read more: http://www.nytimes.com/2012/04/22/business/kellogg-takes-aim-at-snack-foods.html?_r=1&ref=business

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