April 18th, 2012
St. Paul school board allows more advertising in buildings, on website
By Mila Koumpilova
The St. Paul district has opened the door to more advertising in its schools with the approval of a new ad policy.
The district’s two-sentence old policy only explicitly sanctioned advertising in district publications, which had led St. Paul to parry most overtures from interested advertisers. The new one spells out allowable advertising at school and on the district website.
In the run-up to the final approval Tuesday, April 17, the board split on one thorny issue: Should the district policy explicitly ban ads on lockers and hallway walls? Ultimately, the board rallied around a more general rule to steer clear of school areas where ads would be “directed principally at students,” without putting any off-limits.
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