April 13th, 2012
SpongeBob SquarePants' Last Stand
By Todd Zywicki
Wall Street Journal
Child obesity is a big and growing problem that’s gaining increasing government attention. Unfortunately, the feds are poised to adopt ill-conceived regulations that won’t help but might make the problem worse. Get ready for severe new guidelines on food advertising to children.
Last year, an interagency government task force proposed new “voluntary” guidelines on food marketing aimed at kids under 17 that defines prohibited foods so broadly that it would curtail advertising not only of Froot Loops and soda but also of Cheerios and yogurt.