April 12th, 2012

Reviving Two Characters by Tearing Them Apart

By ANDREW ADAM NEWMAN
The New York Times

WHEN beloved pairings split, fans may grow distraught, at the prospect of Simon without Garfunkel, Lennon without McCartney, or Martin without Lewis.

Now Mike and Ike, the brand of chewy fruit-flavored candies, is announcing its pair is separating, and hoping the development captures the interest of younger consumers.

Packaging that began appearing in stores recently has logos with either “Ike” or “Mike” scribbled out, as if by a felt-tip marker.

Read more: http://nyti.ms/IpzeK6

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