April 20th, 2012

Need Research on Generation Y? There’s a Film for That

By Stuart Elliott
The New York Times

NBCUNIVERSAL is forming a unit called Curve Films, but there is no intention for it to compete with siblings at the company like Universal Pictures or Universal Television.

Unlike those units, whose output is meant for millions of moviegoers and video viewers, Curve Films has a far more defined target audience: Madison Avenue.

Curve is the brainchild of the NBCUniversal integrated media group, which helps sales executives at NBCUniversal peddle commercial time and ad space on their myriad broadcast, cable and online properties that extend from Bravo and iVillage to NBC and the Weather Channel.

Read more: http://www.nytimes.com/2012/04/19/business/media/nbcuniversal-to-entice-advertisers-with-filmed-research.html?ref=media

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