April 18th, 2012

N.B.A. Takes a Look at Jersey Sponsorship

The New York Times

Six mannequin torsos — three wearing Chicago Bulls jerseys and three with Boston Celtics jerseys — sat on tables in front of N.B.A. owners in a meeting room at the St. Regis hotel in Manhattan.

The jerseys were unlike any that the Bulls and the Celtics wear. All had a corporate name or logo — and were sartorial harbingers of the N.B.A.’s future.

The presentation to the league’s board of governors last Thursday night strongly suggested that the N.B.A. might be the first of the four more established major leagues in the United States to allow its players to wear advertising. If the N.B.A. agrees, its players will join golfers, soccer players around the world, and Nascar and IndyCar drivers. Even some W.N.B.A. players have worn corporate logos or names since 2009.

Read more: http://www.nytimes.com/2012/04/18/sports/basketball/nba-takes-a-look-at-jersey-sponsorship.html?ref=media


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