April 30th, 2012

Naming could be cash cow

By Deirdre Fernandes
Boston.com

What’s in a name? The Newton Schools Foundation hopes the answer is big money.

The foundation plans to launch a campaign this fall to raise between $3 million and $6 million for school technology in three years by selling the naming rights to public educational spaces, primarily in the city’s two high schools.

The foundation is betting that famous alumni, local businesses, and some Newton families have deeper pockets than the city’s taxpayers. And more importantly, that they might be eager to pay thousands to have their names tagged on auditoriums, science labs, art studios, and athletic fields.

Read more: http://www.boston.com/news/education/k_12/articles/2012/04/29/newton_considers_selling_naming_rights_for_school_spaces_to_pay_for_technologynewton_considers_selling_naming_rights_for_school_spaces_to_pay_for_technologynewton_considers_selling_naming_rights_for_school_spaces/

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