April 30th, 2012
Microsoft Weighs Ad Options for Skype
By Anna Maria Virzi
A Microsoft Advertising executive said the company is examining new ad units for Skype, such as possibly offering a click-to-call unit.
Jahn Wolland, senior sales director, Microsoft advertising, made his remarks yesterday during the Digital Content NewFront 2012 at Microsoft Advertising’s New York City office.
Afterward, a Microsoft spokeswoman emphasized that the click-to-call ads are currently not being offered in Skype. “While Microsoft is working well with Skype to maximize the value of its offerings and to take advantage of Skype’s growth and reach, Microsoft is also constantly testing advertising to determine what works best for brands, and more importantly for consumers, in the Skype environment,” the spokeswoman said.