April 23rd, 2012
Miami’s LED billboards not allowed under Miami-Dade sign laws, county attorney says
By ANDRES VIGLUCCI
The new LED billboards authorized by the city of Miami, as well as proposed digital ads on the Gusman theater downtown, violate Miami-Dade laws that restrict electronic outdoor advertising, County Attorney Robert Cuevas has concluded in a newly issued memo.
Cuevas’ memo, drafted at the request of Miami-Dade Commissioner Barbara Jordan, also confirms a previous county warning that the Miami Heat is violating the county sign law by showing ads on the digital mesh at the county-owned AmericanAirlines Arena for products and services not sold at the facility.
The comprehensive legal opinion provides new ammunition to billboard opponents who have long argued that city officials are flouting county law — which applies to municipalities as well as unincorporated areas — by authorizing revenue-producing LED billboards under a money-making agreement with ClearChannel. The city also approved the arena sign at the Heat’s request.