April 25th, 2012

Jordan School District unveils buses with ads

By Benjamin Wood

The Jordan School District rolled out Utah’s first four school buses with advertisements Tuesday, with more expected to follow.

The ads, which mostly blend into the siding of the buses, carry an anti-underage drinking message and direct parents to an informational website operated by the Utah Department of Alcoholic Beverage Control.

Jordan is the first district in the state to take advantage of a 2011 law that allows for up to 35 percent of a bus’ total area to be covered by advertisements. But Michael Beauchamp, whose company Alpha Media partners with Jordan to manage the ads, expects other districts to follow suit as the effort proves successful.
...the advertisements cost between $100 and $250 per month, depending on the size, number and length of the contract. The district receives 63 percent of those funds ...

“It’s free money, basically,” Beauchamp said. “There is no catch, it just works that well.”

Read more: http://www.ksl.com/?nid=960&sid=20130262


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