April 30th, 2012

Is Mr Potato Head to blame for 'pester power' ads?

By Jon Kelley
BBC

It is 60 years since Mr Potato Head starred in the world’s first television toy advert. Did the plastic spud unleash the era of pester power?

With his bulbous nose, perpendicular ears and rictus grin, he makes for an unlikely-looking business trailblazer.

And yet an industry worth millions owes its very existence to the synthetic, tuberous figurine that is Mr Potato Head.

In commercials broadcast in the US in April 1952, he became, according to manufacturers Hasbro, the first toy advertised on television.

Read more: http://www.bbc.co.uk/news/magazine-17871107

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