April 13th, 2012
Illuminated billboards could soon light up city of Miami buildings, parks
By Charles Rabin
In a money-making move that commissioners hope will plug some of the city’s financial bleeding, Miami’s largest city-owned buildings — as well as its parks — could soon be sold as advertising space to the highest bidder. Commissioners gave preliminary approval Thursday to allow illuminated blinking billboards, known as LEDs, at city parks and on the exterior of city-owned buildings that hold more than 1,000 people.
The move means that visitors to the Miami Children’s Museum, James L. Knight Center and Gusman theater soon could be greeted by brightly lit signs advertising cars, clothes or sports news — like the flashing neon at Times Square.