April 23rd, 2012

Has London 2012 been greenwashed?

By Jules Boykoff
The Guardian

The Olympic Games showcase exceptional athletic prowess under pressure. But to the chagrin of London 2012 organisers, a different sort of pressure has emerged: a clash between Olympic-style environmentalism and the corporate commercialism of the Games.

The Olympics have long been on a collision course between sustainability and hyper-commercialism. In a way, it’s green versus green, the green ideas of environmentalism versus the greenbacks of corporate capitalism. Right now, Olympics bigwigs are leaning toward greenbacks, placing us on a path toward greenwashing rather than real-deal sustainability. But there’s still time to shift course by terminating sponsorship deals with Dow Chemical and BP.

Read more: http://www.guardian.co.uk/commentisfree/2012/apr/22/has-london-2012-been-greenwashed?newsfeed=true

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